By Steven Webster on
8/19/2008 1:07 PM
As businesses in our industry look everywhere to cut costs and manage expenses, one easy target is your marketing budget. Very often, decisions are made to reduce advertising and marketing expenses during tough times. Sometimes, in our business, what we see is a dealer making a decision to switch website providers based solely on reducing their monthly invoice. After all, a website is a website right?
Well, not exactly.
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By Chet Brock on
8/11/2008 10:53 AM
So we have a new customer. And, when this customer entrusted us with the job of redesigning and re-releasing their website to the world, here is what they knew they were getting: professionally designed and easy to use website: CHECK; dynamic inventory integration: CHECK; a team of professional account managers, developers and technical support: CHECK... HOWEVER, for those of you who have not heard me say it, they are getting much more. What they may or may not know they are getting is a new way, NO, a Read More »
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By Chet Brock on
8/4/2008 2:23 PM
We get calls frequently from our customers requesting almost the exact same thing: "Can you get us on the first page of Google for..." This question comes as no surprise because many if not most our dealers are now recognizing the importance of better placement on the search engines. I initially always want to jokingly answer, "Sure, BUT we have to get rid of all the pictures and replace everything with text hyperlinks".
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By Sumner MacDonald on
11/12/2007 11:32 AM
How do you build a website that looks good and drives traffic? The following is a great article with helpful tips to ensure your site not only looks good, but that it's driving traffic too.
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By Mack Shwab on
11/7/2007 4:03 PM
Throughout the course of the last five years, I have watched many RV dealers spend thousands of dollars on websites and strategies that just do not work. So I am going to give you 5 tips that work every time that will turn into leads and leads will turn into sales. If you do exactly what I tell you will sell more RV’s.
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By Sumner MacDonald on
10/24/2007 12:32 PM
While doing some research on Web Marketing this morning I ran across a great entry from Seth Godin. In Seth's blog entry he discusses the Seven Tips to Build a Better Website. Use these seven tips if you want to drive your website forward!
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By Steven Webster on
10/23/2007 9:00 AM
Sometimes you need to send a customer a document but want to protect the layout or prevent the recipient from editing the information itself. Using a new free plug in from Microsoft might just do the trick.
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By kmacdonald on
10/22/2007 2:49 PM
A good website can often depend on a strong homepage to set the navigational path of your user.
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By Sumner MacDonald on
10/22/2007 1:20 PM
Here's a great article from Marketing Sherpa on 6 tips to Increase Open and Clickthrough Rates for Email Marketing.
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By Steven Webster on
10/19/2007 7:50 AM
Sometimes you get more than what you pay for. Here is a cool tool that's free and saves a tone of time.
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