Virtual Business Development Delivers Up To 20% Closing Ratio on Pre-qualified Leads.

Louisville, September 30, 2009: MyRVAdvantage announced today that is has refocused its business as a turnkey virtual Business Development Center for dealers delivering pre-qualified leads on a pay-for-performance basis. “We began implementing a fundamental shift in our business model about a year ago,” said Steven Webster, VP of Product Development & Marketing for MyRVAdvantage. “Our Web and CRM solutions have always been among the best in the industry but in the past they could seem too complex and technical to our customers. We realized that at the end of the day dealers care about one thing – more sales. We know that ninety percent of real buyers visit the Web first so MyRVAdvantage became a dealer’s virtual Business Development Center. We create traffic and convert visitors into qualified leads, we attract new customers, engage and pre-qualify them and send dealers leads that are ready to buy today. Then we cultivate the rest so they’re ready to buy tomorrow. We simplified our approach and aligned ourselves with our customer’s goals - changing not only what we deliver, but how dealers pay for it.”

Dealers on the program get access to all the software, solutions and services MyRVAdvantage offers complete with the MyRVAdvantage account managers and staff needed to maintain the website, manage eMarketing campaigns, engage visitors through Live Chat and cultivate prospects into leads - but they only pay for qualified leads delivered. Dealers define their lead qualification criteria as well as a monthly budget and MyRVAdvantage makes it happen. “By becoming the virtual Business Development Center for our customers,” continued Webster “we take all of the typical problems with dealer websites off the table and focus our team on generating sales for our dealers. We manage everything necessary from creative, promotions, content, SEO and eMarketing necessary to achieve our customer’s goals. The results speak for themselves.”

Dealers on the program typically see a 20% closing ratio on qualified leads delivered through the program. “It’s amazing!” said Paul Cunningham, General Sales Manager for Tom Stinnett RV Center “We got 32 leads from MyRVAdvantage last month and closed 11 within the first 30 days. 10 more are still being working on and we think we’ll close some of those too.”

The program is open to all dealerships, there are no upfront fees, dealers define their own budget and are only charged for qualified leads based on a straight forward and affordable fee.

For a demonstration or more information call Tom Mattes at (502) 212- 1216 X 125, email info@myrvadvantage.com or visit www.myrvadvantage.com

Headquartered in Louisville, KY, MyRVAdvantage is a virtual Business Development Center for recreational dealerships; providing performance based solutions that employ leading edge web, marketing & lead management tools and services that help attract, engage, cultivate and convert visitors into sales!