The maze of online marketing options facing RV Dealers today is daunting; SEO, Websites, eMarketing, AdWords, Banner Ads, Video, Features, Mobile (and these are just some of the top level categories) are topics that are typically way outside of most dealership’s comfort zones let alone and area of expertise. 

But as more and more dealerships move their marketing dollars away from traditional advertising and into online marketing they are beginning to ask questions about where they are in comparison to other dealers, where they should be and most importantly; how to get there.  To help our customers navigate this maze of online marketing options (of which there are many) we’ve created a Simple, Ten Step eMarketing Strategy that literally any RV Dealership can use to determine where they are right now, where they want to be and how to get there from here.

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Strong Online Trends Reinforce Industry Optimism.

Louisville, Kentucky – December 15th 2009:  MyRVAdvantage reported today that both average web traffic and qualified leads generated across all MyRVAdvantage customers is up significantly compared to the same time last year.  “Dealer website traffic was up at least 10% and as much as 54% for both October and November and qualified leads generated are up 32% for October and 23% for November 2009 over the same months last year” said Steven Webster, Vice President and Co-Owner of MyRVAdvantage.  “Our initial data for December shows a slighter lower increase but follows the same trend line.”

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It seems like RV dealers are getting hammered these days by marketing, web and search engine optimization companies telling them how bad their website’s Search Engine Optimization (SEO) is performing and promising them amazing improvements.  Almost daily we’re hearing from customers who went to a seminar or 20 group meeting where another dealer or a vendor pulled up their Alexa rankings or searched for “RV Dealer” and proceeded to lampoon the unsuspecting dealer’s traffic and rankings in front of their peers.  Oh, and for a small fee, they can “fix” all of that for you.  One of our customers pulled inbound phone reports and figured out that they received 367 calls about websites, online marketing or SEO in one year.  That’s more than one call every day! 

So how are you supposed to learn the truth when you’re being bombarded by companies telling you what you’re doing is just terrible and they can help you “fix it” all (for a fee)? It’s actually easier than you think! With just a few fundamentals, you can decide for yourself if you’re on the right path or not.

 

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We knew our traffic grew and grew every month, after all it’s part of our job to help dealer’s increase their overall traffic (not to mention we have the monthly bandwidth invoices to prove it) but a careful analysis of our overall traffic revealed that our customer get A LOT of traffic. It turns out that our customers, combined, are seeing more than 2,000,000 Page Views and over 300,000 Unique Visitors every month.

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A few of our dealers are just beginning to experiment with social media sites like facebook and twitter.  Since we launched our new website a few of them noticed our twitter feed that we display on the homepage of myrvadvantage.com.  Quite frankly we were surprised anyone noticed – but good catch!  This is a new module that allows you to connect your website to your twitter account and display the last few posts right on your homepage (or any other page on your site).

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Windows Live Writer makes managing your website content with MyRVAdvantage much easier than ever before.  This free downloadable tool from Microsoft, which was originally designed for bloggers, is now integrated with MyRVAdvantage modules making writing content and publishing photos, videos, and laying complex pages on MyRVAdvantage websites as simple as using Word or Publisher and then clicking the “publish “button.

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In my last post, I talked about our latest website updates which allowed you to post to your MyRVAdvantage website using Desktop applications like Word 2007 and Windows Live Writer.  Formatting, adding images, layout out posts and much more as possible using Windows Live Writer.  For example, I posted this information using Windows Live Writer.

In this post I'll show you how to connect Windows Live Writer to your MyRVAdvantage website.

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If someone walks in the front door of your dealership and asks to see a Keystone Montana, are you going to show them all of your used Class C Motorhomes first right?  Of course not!  So why do that on your website?  IntelliSite provides the intelligence to “see” what a consumers was searching for when they arrived at your homepage and dynamically targets the most relevant promotions and even featured inventory specifically based on that visitors interests.

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Our new Showroom module provides our customers with an easy to use, simply to manage, quick & painless way to market their inventory and make it look great on their site all while improving the way customers interact, search and ultimately find the unit they want.  After all, it’ about selling RVs not software and uploads. 

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